New row about old foolishness

It appears that few things are harder to get rid of than a Taipei City Government official’s bad idea.

Four years ago I noted that city hall was sponsoring a “festival” for beef noodle soup and promoting it to foreigners through a machine-translated Chinglish Web site and the absurd use of the supposedly English “Newrow Mian” for niúròumiàn (???/???).

The city has continued to host the annual event. This year, the city appears to have moved to solve its Chinglish problem by simply failing to provide English translations — though one wonders just where the “international” part comes in without much of anything in English. Thus, useful English is lacking; but fake English like “Newrow Mian” remains.

image of logo that reads '2011 Taipei International New row Mian Festival'

This has come to the attention of the media. For example, see this video report: Niúròumiàn = New Row Mian? Shì-f? zhíyì r?yì.

Táib?i Shìzhèngf? j?bàn niúròumiàn jié, xiànzài yào tu? w?ng guójì, buguò què y?u y?nji?n mínzhòng f?xiàn, huódòng h?ibào, b? Zh?ngwén “niúròumiàn” zhíji? y?n yìchéng Y?ngwén de “New Row Mian,” bùsh?o guówài l?kè kànle d?u t?nyán, wánquán bù d?ng shénme yìsi, zhìyí shì-f? shìbushì Y?ngwén f?nyì yòu ch?b?o, buguò shì-f? chéngq?ng, shu?shì wèile xu?nchuán “niúròumiàn” de Zh?ngwén niànf?, ràng t? xiàng shòus?, p?sà y?yàng, ràng quánshìjiè d?u zh?ozhe yuánwén niàn.

According to the brief write-up above, some people had noticed that foreigners had no idea what this “new row mian” was or even how to say it, so the municipal authorities explained that this is for the sake of publicizing the Chinese pronunciation of niúròumiàn. City authorities dream that English will take on “new row mian” as a loan term, just like sushi and pizza. (Apparently it’s important to convey to the world the Chinese-ness (with Taiwanese characteristics) of this dish, so “beef noodle soup” — which is what just about everyone in Taiwan calls this when speaking in English — just won’t do.)


Really, this isn’t that difficult. If you want to use the roman alphabet to write a Mandarin term, use Hanyu Pinyin. Although Pinyin will not be helpful in all situations to people who know nothing about the system, neither will anything else. But Hanyu Pinyin stands the best chance of working because it’s the international system for writing Mandarin in romanization. It’s also Taiwan’s official system for writing Mandarin in romanization. And it’s even the Taipei City Government’s official system for writing Mandarin in romanization, which means the city is supposed to use it rather than employing ad hoc bullshit year after year.

Anyway, the festival doesn’t start until November 17, so if you have ever wanted to “beef the world” — and who hasn’t? — now’s the time. (That this is being run by an ad agemcy agency that somehow missed getting its own name right, however, doesn’t inspire confidence.)

If anyone would like to let the city know your thoughts about this, the contact person is Ms. Yè, who can be reached at 1999 ext. 6507, or at 02-2599-2875 ext. 214 or 220. Tell them this concerns the Táib?i Guójì Niúròumiàn Jié.

Further reading:

And for still more reading, see the Taipei City Government’s massive PDF (157 MB!) for the 2008 event. This has lots of English (and Japanese!), which appears not to have been machine translated; but some parts could certaintly use improvement, such as “The regretful beef noodles have been staying in my memory.” Additionally, the romanization system employed is Tongyong Pinyin, rather than Taipei’s official Hanyu Pinyin (e.g., “Rih Pin Shan Si Dao Siao Mian” instead of “Rì P?n Sh?nx? d?oxi?omiàn” and “HONG SHIH FU SIN JHUAN” instead of Hóng Sh?fu X?n Zhuàn).

Of course, it’s not consistent even in its incorrect use of Tongyong. It also contains broken bastardized Wade-Giles (e.g., the “Kuan Tu” MRT station instead of “Guandu”) and the city’s “new row” whenever it gets the chance (e.g., HUANG ZAN NEWROW MIAN FANG instead of Huáng Zàn Niúròumiàn Fáng / ??????).

Later, all of the stores’ addresses are given in Tongyong Pinyin (e.g., Chongcing, Mincyuan, Jhihnan, Mujha, Singlong, Jhongsiao).

back to Tamsui

photo of sticker with 'Tamsui' placed over the old map's spelling of 'Danshui'It’s time for another installment of Government in Action.

What you see to the right is something the Taipei County Government (now the Xinbei City Government, a.k.a. the New Taipei City Government) set into action: the Hanyu Pinyin spelling of “Danshui” is being replaced on official signage, including in the MRT system, by the old Taiwanese spelling of “Tamsui.” I briefly touched upon the plans for “Tamsui” a few months ago. (See my additional notes in the comments there.)

I have mixed feelings about this move. On the one hand, I’m pleased to see a representation of a language other than Mandarin or English on Taiwan’s signage. “Tamsui” is the traditional spelling of the Taiwanese name for the city. And it hardly seems too much for at least one place in Taiwan to be represented by a Taiwanese name rather than a Mandarin one.

On the other hand, the current move unfortunately doesn’t really have anything to do with promoting or even particularly accepting the Taiwanese language. It’s not going to be labeled “Taiwanese,” just “English,” which is simply wrong. It’s just vaguely history-themed marketing aimed at foreigners and no one else. But which foreigners, exactly, is this supposed to appeal to? Perhaps Taiwan is going after those old enough to remember the “Tamsui” spelling, though I wonder just how large the demographic bracket is for centenarian tourists … and just how mobile most of them might be.

So it’s basically another example — retroactively applied! — of a spelling that breaks the standard of Hanyu Pinyin and substitutes something that foreigners aren’t going to know how to pronounce (and the government will probably not help with that either): i.e., it’s another “Keelung” (instead of using “Jilong”), “Kinmen” instead of “Jinmen,” and “Taitung” instead of “Taidong.”

A key point will be how “Tamsui” is pronounced on the MRT’s announcement system. (I haven’t heard any changes yet; but I haven’t taken the line all the way out to Danshui lately.) The only correct way to do this would be exactly the same as it is pronounced in Taiwanese. And if the government is really serious about renaming Danshui as Tamsui, the Taiwanese pronunciation will be the one given in the Mandarin and Hakka announcements as well as the English one. Moreover, public officials and announcers at TV and radio stations will be instructed to say T?m-súi rather than Dànshu?, even when speaking in Mandarin.

Fat chance.

But, as years of painful experience in this area have led me to expect, my guess would be that the announcements will not do that. Instead, it will be another SNAFU, with a mispronunciation (yes, it is almost certain to be mispronounced by officialdom and those in the media) being labeled as “English”.

Of course, there’s nothing wrong about saying “T?m-súi.” But it’s a pretty safe bet that isn’t going to happen: the name will likely be given a pronunciation that a random clueless English speaker might use as a first attempt; then that will be called English. This sort of patronizing attitude toward foreigners really makes my blood boil. So I’m going to leave it at that for the moment lest my blood pressure go up too much.

So, once again, the MRT system is taking something that was perfectly fine and changing it to something that will be less useful — and all the while continuing to ignore miswritten station names, stupidly chosen station names, mispronunciations, and Chinglish-filled promotional material.

Please keep your ears as well as eyes open for instances of “Tamsui” and let me know what you observe. The city, by the way, has already started using “Tamsui” instead of “Danshui” on lots of official road signs, as I started seeing several months ago and which I noticed in increasing use just last week when I passed through that way.

I probably should have taken a more active stance on this months ago; but I was too busy working against the bigger and even more ridiculous anti-Pinyin change of “Xinbei” to “New Taipei City.” Fat lot of good that did.

important book on Pinyin to be excerpted on this site

cover image for the bookX?nhuá P?nxi? Cídi?n (???????? / ????????), is the second of Yin Binyong’s two books on Pinyin orthography. The first, Chinese Romanization: Pronunciation and Orthography, is in English and Mandarin; much of it is already available here on Pinyin.Info.

Although Xinhua Pinxie Cidian is only in Mandarin, the large number of examples makes it easy to get the point even if you may not read Mandarin in Chinese characters very well.

This week I will begin posting some excerpts from this invaluable work. What’s more, I have made a version in traditional Chinese characters, which I hope that readers in Taiwan, Hong Kong, and elsewhere will take advantage of. So those not used to reading simplified Chinese characters will have a choice (which is more than the government of Taiwan is providing these days).

I’m extremely happy to be able to bring you this information and with to acknowledge the generosity of the Commercial Press. Stay tuned.

Taoyuan International Airport to adopt new style for signs

Taoyuan International Airport (or “Taiwan Taoyuan International Airport” as it is called in Taiwan’s official Chinglish form) will be replacing its signage, adopting a new color scheme and typeface.

Currently, the signs in the airport have a black background and yellow or white letters.

The new signs will be modeled after those in the Hong Kong International Airport, with white letters on a blue background. But signs for facilities such as restrooms and restaurants will have white letters on a dark red background. (Perhaps like these?)

Taiwan will also duplicate Hong Kong’s choice of font face: Fang Song (f?ng-Sòngt? / ???). One of the reasons for this is that some Chinese characters — such as for yuán (?) and guó (?) — appear similar if viewed from a distance, according to the president of the Taoyuan International Airport Corp. “Passengers can clearly see the words on the [new] signs even if they view them from 30 meters away,” he added.

The new signs will start to go up in August, with the change scheduled to be complete by the end of 2012.

I’ve made some samples (which, by the way, contain both ? and ?) in three typefaces to help illustrate the look of Fang Song. Sorry not to have the right color scheme.

DF Fang Song:
sample of the typeface in three weights, with the text of '????????'

DF Kai Sho:
sample of the typeface in three weights, with the text of '????????'

DF Ming:
sample of the typeface in three weights, with the text of '????????'



font samples:

additional material:

By the way, the contrast between the traditional and simplified versions of the t? of f?ng-Sòngt? (??? / ???) is a good illustration that to the untrained eye the conversion from one system to another is not necessarily self apparent.

? vs. ?

Oxford Chinese Dictionary goes online

cover image of the Oxford Chinese DictionaryOxford University Press has just announced that its massive Oxford Chinese Dictionary is now available through its Oxford Language Dictionaries Online subscription service.

I haven’t seen the online version yet myself; but from the publisher’s description it appears to be largely the same as the published edition, whose paucity of Pinyin is disappointing. The publisher, however, is promising that “Pinyin will be added to all Chinese translations” in November, which should be a major step forward.

Perhaps some of you at universities have institutional access. I would welcome reports.

source: What’s New, Oxford Language Dictionaries Online, May 2011.

old fashioned

photo of donuts and their label: 'Choco Fashioned / ??????', price NT$35 (about US$1.20)

Here’s a shot of some Hanzified, Mandarinized English I recently came across. Qi?okèlì (???) is of course a well-established loan word, from the English “chocolate” (though here the English is given in the more Japanese-English form of choco, as befits a Japanese donut chain store in Taiwan). ?uf?ixi?ng (???) is a rendering of “old fashioned.” Although the “old” is missing from the English above, it can be seen in both of the tags pictured below.

photo of donuts and their labels: 'White Cocoa Old Fashioned / ??????' and 'Old Fashioned / ?????'
Bái k?k? ?uf?ixi?ng (??????) and yuán wèi ?uf?ixi?ng (?????).

And if that’s not enough to fill you up with Hanzified English, perhaps try a piece of B?shìdùn pài (????), i.e., “Boston [cream] pie.”

Banqiao — the Xinbei ways

Xinbei, formerly known as Taipei County and now officially bearing the atrocious English name of “New Taipei City,” has made available an online map of its territory.

Interestingly, the map is available not just in Mandarin with traditional Chinese characters and English with Hanyu Pinyin (most of the time — but more on that soon) but also in Mandarin with simplified Chinese characters. A Japanese interface is also available.

The interface for all versions opens to a map centered on Xinbei City Hall. What struck me upon seeing this for the first time was that, in just one small section, Banqiao is spelled four different ways:

  • Banqiao (Hanyu Pinyin)
  • Panchiao (bastardized Wade-Giles)
  • Ban-Chiau (MPS2, with an added hyphen)
  • Banciao (Tongyong Pinyin)

Click the map to see an enlargement.
click for larger version

I want to stress that these are not typos. These are the result of an inattention to detail that is all too common here.

The spelling for the city, er, district is also wrong in the interface, with Tongyong used. Since Banqiao is the seat of the Xinbei City Government and has more than half a million inhabitants,*, it’s not exactly so obscure that spelling its name correctly should be much of a challenge. Tongyong and other systems also crop up in some other names outside the interface.

It should be admitted, however, that the Xinbei map’s romanization is still better overall than the error-filled mess issued by GooGle.

*: including me

Going south with official Taiwan map

In the past, when I found romanization errors in official government documents I often contacted the agencies in charge so they could make improvements. But as those who live in Taiwan may have noted, this practice has had limited success. And in the process I’ve built up a great deal of bile from encountering bureaucratic roadblocks to fixing mistakes. So is it any wonder that when I see things like this map, I often think, “W? h?o xi?ng tù.” Maybe now it’s time to start going with that feeling — metaphorically speaking. And what could be more appropriate, given that we are about to have a tùnián? (I know, I know: That pun’s probably not going to make any of the New Year cards.)

So today I’ll post in public about one such mess. I recently looked over a map of southern Taiwan issued by Taiwan’s official Tourism Bureau and was not surprised to find errors — a lot of errors. (This particular map was published in June 2010 and is, as far as I know, the most recent edition.)

Most of the errors are cases of remnants of Tongyong Pinyin (e.g., Cingshuei for what is written Qingshui in Hanyu Pinyin). Oddly, on this map Tongyong Pinyin is often seen in only part of a name (e.g., what is written ?? in Chinese characters is given as Fengciou, which has Hanyu Pinyin’s Feng rather than Tongyong’s Fong but Tongyong’s ciou rather than Hanyu’s qiu).

What at first glance would appear to be another example of this mixing is Xizih, a bay next to Gaoxiong. There being no xi in Tongyong Pinyin and no zih in Hanyu Pinyin, one might guess this should be Xizi. But in fact this should be Sizi (written Sihzih in Tongyong). Or is also a typo in the Chinese characters (???) and thus should be something else?

Other errors are even more mysterious, such as Tainan’s “Eternal For Cves” for ???? (yì z?i j?nchéng). I suspect they were going for “Eternal Fortress” but got lost somewhere along the way.

I estimate the map has about 100 errors. Of course, here I’m referring to just the map side itself and not the text on the reverse, which is filled with similar mistakes. Also, it’s just for southern Taiwan. The other two or three maps needed to cover most of the country likely each have just as many mistakes or more.

Turning back to the map at hand, here are some errors in just the area covering the southern tip of Taiwan (map sections C8 and C9).

On the map Should be
Haikau Desert Haikou Desert
Kenting National Forest Recreation Area Kending National Forest Recreation Area
Kenting National Park Kending National Park
Kenting National Park Administration Kending National Park Administration
Natural Center Nature Center
Ping-e Ping’e
(Shizih) (Shizi)
Shuangliou Shuangliu
Sihchongxi Sichongxi
Sihchong River Sichong River
Sihchongxi Hot Springs Sichongxi Hot Springs
Syuhai Xuhai
Syuhai Hot Springs Xuhai Hot Springs
Syuhai Prairie Xuhai Prairie

Keep in mind that more than half of the area in sections above is water and thus lacking in any place names that could be misspelled.

I should note that Kenting for what should be Kending appears to be what might be labeled an official error — another case of the government mistakenly believing that using old, misleading spellings from the days of bastardized Wade-Giles is necessary lest foreigners be confused. (The worst examples of this are the names of counties and many cities, such as Taichung rather than Taizhong, Pingtung rather than Pingdong, Hualien rather than Hualian, and Chiayi rather than Jiayi.) But if Kenting somehow ended up being official, then the map is still wrong, because the correct Hanyu Pinyin spelling “Kending” (which is also the correct spelling in Tongyong Pinyin) is also seen.

In short, this map is, regrettably, another example of the Taiwan government’s failure to maintain quality control in its use of romanization. It’s been said before but perhaps it needs to be said again: It’s a sad state of affairs when a country can’t manage even the simple task of correctly spelling the names of its own towns and special attractions on its own maps — not that anyone else has managed to get their maps of Taiwan correct either; and some that should be good remain awful. (Yeah, I’m talking about you, GooGle.)