Kaohsiung’s signage in English and romanization

Chih-Hao Tsai has a good post (in Mandarin) on the English and romanization in Kaohsiung’s signage: Gāoxióng Shì de Yīngwén lùbiāo — kǎoyàn nǐ de yǎnlì. He notes especially how the text in Latin letters is too small. The post also links to some of his other many writings on the topic.

I’ve had related conversations with officials in the Banqiao City Government and Taipei County Government. Upon hearing my complaints that new signs’ English and romanization are ridiculously small, the officials invariably answer me with something like, “It can’t be too small because we’re following the rules.”

Meanwhile, cities around Taiwan continue to waste taxpayer money putting up signs that don’t help.

Chinese companies adopting more ‘English’ names: report

Langchao (浪潮), an IT company in China, has adopted the “English” name of “Inspur” (a marketing-speak portmanteau of “inspire” and “spur”). The switch is apparently part of a trend, with some Chinese marketing departments coming to prefer even invented English to real Mandarin. Such are the demands of the international market, it seems.

Sun Peishu, Inspur’s president and chief executive officer, said when he met foreign customers, he found it was often difficult and inconvenient for them to pronounce the names of his company and brand.

“That is a big handicap for us, if our customers can not even pronounce our name,” said Sun.

So the company decided to scrap the name Langchao, which had been in use for 23 years, since its foundation.

In the past years, more and more Chinese companies are changing their names from Chinese pinyin to English as the first step towards the global expansion.

Compare the earlier logo with the new one.

old logo -- with Chinese characters written with a brush; white on blue logo with 'inspur' and then Chinese characters for 'langchao'; blue on white

original logo

  • Chinese characters written in a calligraphic style
  • no Pinyin
  • I think that’s supposed to be a wave in the triangle. (“Làngcháo” is the Mandarin word for (1) tide; wave (2) tendency (3) major social movement.)

new logo

  • “English” name comes first
  • Chinese characters written in a non-calligraphic style

sources:

Taipei mayor calls for more Mandarin, less English and Taiwanese in primary schools

According to one of the stories on this, the Taipei City Government’s Department of Education did a study comparing the amount of time sixth-graders spent on Mandarin classes in several countries. In Taiwan the figure is between 80 and 133 hours. In China the figure is 172 hours. And in Singapore the number is between 80 and 200 hours. As a percentage of the population, however, I would expect Taiwan to have the highest number of fluent or native speakers of Mandarin. On the other hand, Chinese characters are difficult for everyone.

Ma’s call is probably aimed not just at boosting Mandarin but at edging out the teaching of Taiwanese and Hakka (which may not be able to be reduced without eliminating their teaching altogether). This also sounds like another move to increase the amount of Literary Sinitic (Classical Chinese) in the classroom, which would certainly be a move in the wrong direction.

I suspect, though, that calls from parents, who often place more value on English than on other courses, will put an end to this. And anyway, in Taiwan it’s the central government that sets educational policy.

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englsh sirtifficates — and korrekshuns

The Jilong City Government marked Children’s Day on Tuesday by awarding certificates of merit to a number of elementary school students.

The English on the certificates read:

Congratulate you being a model student. Studying is the way to success. effort is the base of harvest. You can get this honor because of diligence, enthusiasm and politeness. We are pround of you and hope you will keep working hard to devote to the society in the future.

Of course people noticed the mistakes. A newspaper pounced on the story and listed what it said were all of the errors. A revised version, after the newspaper’s corrections, would yield:

Congratulates you on being a model student. Studying is the way to success. Effort is the base of harvest. You earn your honor because of diligence, enthusiasm and politeness. We are proud of you and hope you will keep working hard to devote to the society in the future.

This, of course, is a pathetically poor “correction.” But that didn’t stop other news outlets from repeating this.

Keelung’s Dong Sing [Dongxin] Elementary School, whose teachers were responsible for the English text on the certificates, admitted that the whole process had been very rushed and that there had been no proofreading of the certificates.

The Keelung City Government also said it would recall all of the certificates and would reissue a revised version as soon as possible.

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South Korea’s ‘English villages’

English continues to expand in South Korea, which is now home to “the world’s biggest English immersion camp,” according to an article from Agence France-Presse.

Speaking Korean is banned in this English-only village that has sprung up somewhat incongruously from the paddy fields of this rice-growing region north of Seoul as part of a linguistic experiment pioneered in South Korea.

“The rule is to speak English,” said Chicago-born Glensne to his shy and giggling pupils as they shuffled between their kitchen tables and his desk to ask in English for cooking materials to make Mexican nachos….

The Paju English village is more than a language theme park. It is a real village of bricks and mortar modeled on an English village where hundreds of people live, eat, sleep, shop and learn.

It sits on a 277,000 m2 plot of land, the world’s biggest English immersion camp, boasting its own brewery pub, bookstore, bakery, restaurant, bank and theater along a main street that leads to a big domed-city hall.

Electric trams run through the main boulevard, which branches off to classrooms and houses to accommodate 100 teachers and 70 staff from various English-speaking countries and 550 students. Korean is outlawed and even written signs are banned.

“We wanted to create an environment where students feel they left Korea behind,” said Jeffrey Jones, head of the Paju camp.

Jones, former head of the American Chamber of Commerce in Korea, said Koreans really need a change to their English education which focuses too much on grammar, reading and vocabulary.

“They spend a lot of time learning English. They can read probably better than I can, but they have trouble speaking,” he said. “One of the things we do here is we break the wall of fear. They learn not to be afraid and they learn to speak.”

I found this part especially interesting:

English proficiency has become increasingly important for Korean job seekers. Interviews conducted in English are common at big-name companies like Samsung Electronics, Hyundai Motor and LG Philips.

source: English only in South Korea’s teaching towns, AFP, April 5, 2006

Taipei County signage and romanization systems

Speaking yesterday on topics related to signage and romanization, Taipei County Magistrate Zhou Xi-wei said that Taipei County should have its systems match those of Taipei City:

Táiběi Xiànzhǎng Zhōu Xīwěi xīwàng yǐ shēnghuóquān wéi kǎoliáng, yào hé Táiběi Shì zhěnghé yīzhì.

One of the implications of this is that for Taipei County, Taiwan’s most populous area, Tongyong Pinyin is out and Hanyu Pinyin is in.

This is no surprise, given that Zhou

  • is a member of the Kuomintang, whose chairman, Ma Ying-jeou, has backed Hanyu Pinyin and implemented it in Taipei in his role as mayor of the capital
  • campaigned for integration (whatever that’s supposed to mean) of Taipei County with Taipei City.

As an advocate of Hanyu Pinyin and resident of Taipei County, I’m pleased by the change. But as someone who has lived in Taiwan for ten years, I know all too well how likely it is that the new signage will be botched. Taiwan has a poor record of correct implementation of romanization — in any system. Moreover, there are aspects of Taipei City’s signage that Taipei County should certainly not copy, namely InTerCaPiTaLiZaTion (unnecessary and counterproductive) and “nicknumbering” (putting a number on a street does nothing to aid communication if nobody knows what the number refers to). So if this doesn’t end up another SNAFU, I’ll be pleasantly surprised. (Does anyone have any good contacts within the Taipei County government? I’d like to be able to talk with some people in charge well before this gets beyond the planning stage.)

Until late last year Taipei County was under a DPP administration, so its romanization policy, such as it was, was to use Tongyong Pinyin. But implementation has been spotty and often sloppy. Most street signs in Taipei County remain in MPS2. Banqiao has seen more signs in Tongyong Pinyin; but most of those have the romanization in such relatively tiny letters that it’s nearly useless for drivers.

Turning back for a moment to the news reports that prompted this post, an additional item of interest is the headline of one of the stories: Pīnyīn fāngshì「qiao」bùdìng Yīngwén dìmíng busasa (拼音方式「喬」不定 英文地名霧煞煞). Here, both qiao and busasa are Taiwanese, not Mandarin. (A-giâu or somebody else, help me out on the spelling here!)

Here’s one of the stories:

Táiběi jiéyùn Bǎnqiáo-Tǔchéng xiàn jiāng yú wǔ yuèfèn tōngchē zhì Tǔchéng yǒng nìng zhàn, yīnyīng zhuǎnchéng lǚkè xūyào, Tái-Tiě Bǎnqiáo chēzhàn jiāng shèzhì línshíxìng zhǐshì pái. Bùguò, Yīngyǔ yìyīn hùnluàn, xiànzhǎng Zhōu Xī-wěi biǎoshì, gāi cǎiyòng Tōngyòng Pīnyīn huòshì Hànyǔ Pīnyīn, jiāng huì yǐ shēnghuóquān de gàiniàn wèi qiántí, yǔ Táiběi Shì zhěnghé.

So the additional MRT stations are opening in May after all. As a Banqiao resident who has waited long for that day, I’m happy to hear it. But since the stations are opening so soon, I’d be willing to bet that they’ll reproduce the mistakes already in the system instead of correcting them.

Zhōu Xī-wěi biǎoshì, wèilái yě jiāng tuīdòng yī piào fúwù dàodǐ wèi mùbiāo, rú mínzhòng chíyǒu yōu yóu kǎ huò qítā piàozhèng, jíkě zhuǎnchéng jiéyùn, gāo tiě huò Tái-Tiě, dāchéng dàzhòng yùnshū gōngjù jiāng gèng biànlì.

Zhōu Xī-wěi jīntiān xiàwǔ xúnshì Bǎnqiáo huǒchēzhàn rénxíng tōngdào, duìyú Tái-Tiě, gāo tiě jí jiéyùn sān tiě gòng gòu, zhàn pái, lù míng Yīngwén biāoshì què wǔhuābāmén, yǒude yòng Táiwān Tōngyòng Pīnyīn, yǒude yǐ Zhōngguó dàlù Hànyǔ Pīnyīn, érqiě biāoshì shífēn bù míngxiǎn, dēngguāng bùgòu míngliàng, Zhōu Xī-wěi xīwàng gè dānwèi xiétiáo gǎishàn.

Zhōu Xī-wěi rènwéi, Bǎnqiáo chēzhàn jiānglái shì quánguó zuìdà de jiāotōng zhuǎnyùnzhàn, měirì fúwù wúshù mínzhòng, biāoshì yīng yǐ jiǎndān fāngshì, qīngchu gàosu shǐyòng rénshēn yú héchù, gāi wǎng héchù qù.

sources:

more on Beijing’s English and Pinyin signage

The plan to mix Pinyin and English on signage in Beijing is now official.

Orientations in road names should be in English, such as “MAIJIAPU East Rd.” This is unless it is part of the actual name, like “BEIWEI Rd.” [The “bei” in Beiwei means “north.”] However, road names starting with orientations should have them in initials only, for example, “E. CHANG’AN Ave.”

This regulation is the first part of a campaign to standardize English translations on public signs in Beijing. The campaign will extend to all tourist spots, commercial and cultural facilities, museums, subways, sports centers and hospitals in the city, the report said.

The use of “avenue” will be restricted for the time being to Chang’an Ave., Ping’an Ave, and Liangguang Ave.

A few terms will go untranslated: hutong (alley), li (lane), qu (district), and yuan (garden). Such terms are viewed as embodying Beijing’s culture (tǐxiàn Běijīng chéngshì wénhuà tèsè); the articles didn’t mention, however, that hutong is a loan word from Mongolian.

A few old standards will remain. “Tsinghua University” will remain as such; but road signs will read, for example, Qinghua South Rd.

sources:

Shanghai moves against English-only signage, ads

The official Shanghai Language Works Commission has been keeping busy. In addition to ordering severe restrictions on the use of the language native to most people in the area, yesterday it decreed that beginning next month all companies, stores, and entertainment venues in Shanghai must include Chinese characters on their signs and in their notices and advertisements.

The regulation is aimed primarily against English-only signage.

What’s not clear, though, is if the rules declare what the Chinese characters must say or how much space must be given to them. Can the English be much larger? Can there be a full page of copy in English but just, say, the address in Chinese characters?

Those who violate the rule will be warned and told to fix the problem immediately. Repeat offenders will have their names added to a black-list published in local media outlets, but they face no fines or jail terms, according to the rule.

“Foreign-language-only signboards will probably hamper people’s understanding and deliberately set up communication barriers for most Chinese,” said Sun Xiaoxian, an official with the language works commission.

Many entertainment facilities that target foreign consumers have never set up Chinese signs, and others deliberately use English only to demonstrate they are the so-called “high-class” places, Sun said.

Only 15 of the 39 signs for businesses in front of the Shanghai Center, an office and hotel complex on Nanjing Road W., have Chinese characters on them.

Of 14 bars and restaurants along Tongren Road, only Blue Frog has a Chinese name — Lan Wa — on its sign.

A manager at Blue Angel, a bar next door to Blue Frog, said he had never heard of the new regulation.

“Most of our customers are foreigners, so we don’t need to worry that they cannot recognize the English signs,” said the manager who refused to disclose her name.

Many bars in the city don’t even have Chinese menus, according to Sun.

Blue Angel only added Chinese to its menu a few months ago, the manager said.

The language commission officials said they conduct regular spot checks beginning next month to ensure the regulation is being followed.

English only signs outlawed, Shanghai Daily, February 24, 2006