San Francisco politicians and what constitutes a Chinese name

'羅瑞德' and '
丹尼爾·露里' written in Chinese characters, with the first name crossed out and the second one, which approximates the sound of the Western name but does not represent a Chinese-style name.

San Francisco will begin its own enforcement of a 2019 bill that places restrictions on the use of self-submitted Chinese names (i.e., names as written in Chinese characters), requiring that candidates prove they’ve had the names since birth or that the name has been used publicly for at least two years.

All other candidates on the ballot will be assigned transliterated names (i.e., names that use Chinese characters according to rough their having at least rough equivalents in sound in Mandarin, Cantonese, or another Sinitic language).

Since 1999, San Francisco — whose [ethnic] Chinese population is about 21.4 percent of its population as a whole — has required ballots to include the candidates’ English names and their translated or transliterated names in Chinese characters….

[C]andidate for mayor Daniel Lurie, “will likely be assigned a name, 丹尼爾·露里,” which “doesn’t have any meaning. It’s just an approximate pronunciation of his name in English: ‘DAN-knee-er LOO-lee.’”

Lurie had already given himself the name 羅瑞德, which means “auspicious” (瑞) and “virtue” (德), according to the [San Francisco] Standard. The Standard said this name is “widely publicized in the Chinese-speaking world,” but since he is a first-time candidate, if he can’t prove he has used the name for at least two years, it likely will not appear on the ballot in 2024.

Many established local public figures will be grandfathered in, since many will meet the two-year threshold already.

But then there’s this: San Francisco Supervisor Connie Chan, who led the push for the change, said, “Cultural appropriation does not make someone Asian…. There is no alternative definition to whether someone is Asian or not. It should be based solely on a person’s ethnicity and heritage. That’s what this law is about.”

That’s very different than a birth-name or two-year stipulation.

As real as cultural appropriation may be in some situations, wanting to base this “solely on a person’s ethnicity and heritage” seems to me problematic. I doubt Chan would argue that immigrants like herself who gain U.S. citizenship are not real Americans entitled to use Western names like “Connie.”

Then there’s the case of plenty of people whose ethnicity and heritage are not Chinese who live in Asia and have Chinese names, in many cases because they were required by government regulations. I’m one of those people. Although I’m unlikely to ever run for office in San Francisco and I’ve had my “Chinese name” a lot longer than two years, Chan doesn’t seem interested in granting any ground on this issue — at least not from what’s given in the brief quote.

San Francisco targets non-Chinese candidates using Chinese names on ballots, The Hill, December 7, 2023

further reading:
SF politicians and Chinese names, Pinyin News, May 12, 2023

‘My Bunun name is …’

A candidate for the Indigenous constituency in Taiwan’s Legislature has, in protest over government policies mandating the use of Chinese characters, changed her name to “李我要單列族名我的布農族名字是Savungaz Valincinan,” which translates as “Li I want to list my tribal name separately; my Bunun name is Savungaz Valincinan.”

photo of the Taiwan national ID card of Savungaz Valincinan, showing her long official name, as detailed in this post.
(photo by Savungaz Valincinan)

Here’s a ChatGPT translation of a story in the Liberty Times about this:

The registration of candidates for the 2024 legislative election concluded on the 24th. According to data from the Central Election Commission (CEC), there are a total of 10 candidates running for mountain indigenous legislator positions. One candidate stands out with a name that spans 34 characters, and it reads, “李我要單列族名我的布農族名字是Savungaz Valincinan,” making it the longest name among this year’s legislative candidates.

Following the successful administrative lawsuit regarding the “Administrative Appeal for Single Listing of Tribal Names on Indigenous Identification Cards” in early November, the New Taipei City Government Civil Affairs Bureau issued the first identification card with a single-listed tribal name. However, as this was a local “case remedy,” other indigenous individuals wishing to list only their tribal names are still unable to complete the process.

Savungaz Valincinan expressed that for this election, she chose not to use the transliteration of her Bunun tribal name in Chinese characters. Two days before registration, she officially changed her name at the household registration office to “李我要單列族名我的布農族名字是Savungaz Valincinan.”

Emphasizing that the name change is not a mere joke but a sincere and poignant appeal, Savungaz Valincinan questioned, “Why should such a small matter like adjusting administrative procedures make us shout so hard and still be unattainable?”

Other indigenous individuals have also inquired with local governments about listing only Romanized Pinyin for their names. However, according to the responses received, currently, there are only three options: traditional name transliterated into Chinese characters, traditional name transliterated into Chinese characters with Romanized Pinyin, and Chinese name alongside traditional name with Romanized Pinyin.

She urged that if the government continues to overlook the demands of indigenous people, and if she is fortunate enough to become a legislator in the future, every government official addressing her must recite the “demand for single-listing tribal names” every time until they genuinely amend the administrative procedures.

In the 2024 legislative election, aside from the 315 regional legislative candidates, there are 10 candidates for plain indigenous legislator positions and 10 candidates for mountain indigenous legislator positions who have completed their registrations.

For more about this general topic, please see Some Indigenous people in Taiwan want to drop their Chinese names: ‘That history has nothing to do with mine’, an excellent article by Stephanie Yang and David Shen (Los Angeles Times, May 2, 2023).

source: 34 zì! Míngnián dàxuǎn míngzi zuìcháng Lìwěi cānxuǎn rén — pàn zhèngfǔ zhòngshì dān liè zúmíng sùqiú (34字!明年大選名字最長立委參選人 盼政府重視單列族名訴求), Liberty Times, November 26, 2023.

further reading: Savungaz Valincinan Facebook page.

US postsecondary enrollments in Chinese trending down

Recent years have been difficult for postsecondary foreign language programs in the United States, with enrollments down 16.6% overall between fall 2016 and fall 2021. Anecdotal evidence points to even steeper declines since then.

This post provides a look at the some of the numbers from the most recent report by the Modern Language Association, focusing especially on the case of Chinese/Mandarin, with some other languages (esp. Japanese) tossed in by way of comparison.

Among the fifteen most commonly taught languages other than English, only three — Korean, American Sign Language, and Biblical Hebrew — showed gains, at 38.3%, 9.1%, and 0.8%, respectively.

Thus, Mandarin and Japanese are among those in decline. Although in total enrollments Mandarin is now ahead of Italian, and Japanese has moved ahead of German, that’s simply because those two Asian languages didn’t fall as far as those two European ones.

Enrollments in Chinese, Italian, Arabic, Latin, and Korean

bar graph showing recent downward trends for these languages, other than Korean, which has continued to increase strongly
(source: MLA report)

From the MLA report:

Chinese/Mandarin enrollments … showed steep declines…. Chinese/Mandarin enrollments fell 14.3% overall and 23.9% at two-year schools, 12.5% at four-year schools, and 29.5% at the graduate level…. Chinese/Mandarin enrollments have been dropping at two-year institutions since 2009, and at four-year institutions since 2013. Graduate enrollments in Chinese/Mandarin have remained fairly steady for the last twenty years; the drop from 2016 to 2021, from 1,266 to 892, is the first time graduate enrollments in Chinese/Mandarin have fallen below 1,000 since 2002.

From the five uses of “Chinese/Mandarin” in the previous paragraph, longtime readers of Pinyin News will note that the MLA acted upon my earlier recommendation to aggregate those two terms rather than treat them separately. But don’t worry: the MLA report doesn’t give the wordy “Chinese/Mandarin” every time in its report. (Although in general use I prefer “Mandarin,” in this post I often use “Chinese” simply to aid people making Google searches.)

Now for some graphs and tables, some directly from the MLA report, others I made using the MLA’s data.

US postsecondary enrollments in Chinese and Japanese, 1958–2021


Chinese and Japanese enrollments in two-year colleges, 1974–2016


Chinese and Japanese enrollments in four-year universities, 1974–2016


Graduate course enrollments over time (emphasis for Chinese and Japanese added)


In one encouraging sign for Mandarin, it had a 3:1 ratio of introductory to advanced undergraduate enrollments, making it one of just five languages that had a 4:1 or better ratio, along with Biblical Hebrew (2:1), Portuguese (3:1), Russian (3:1), and German (4:1). This is important because on average it takes more time for native speakers of English to reach the same level in Mandarin than they might achieve in, say, two years of French.

Also, although the number of enrollments is down for Mandarin, that language beat the reduction trend by having a slight increase in the number of institutions offering it at the graduate level: 54 in 2021, up from 52 in 2009. On the other hand, Chinese enrollments overall were reported by 105 fewer institutions in the survey.

As this table from the MLA report shows, Mandarin programs around the United States have been decreasing, stable, or increasing at about the same rates as programs for other foreign languages — which is to say, mainly decreasing. Japanese, however, is continuing to do well given the recent environment.

Table showing that 61.2% of Mandarin programs were decreasing in 2021, compared with 48.8% of Japanese programs.

The figures are about the same for introductory programs, so I won’t bother to reproduce that table (12b).


Further reading:

US doctorates in Chinese and Japanese over time

US Doctorates in Chinese and Japanese, 1983-2014

As you can see, in most years more doctorates were awarded in Chinese than in Japanese. The total doctorates over the covered period are 666 for Chinese and 471 for Japanese. By way of comparison, during the same period 870 doctorates were awarded in the United States in Italian.

Interestingly, undergraduate enrollments are typically higher in Japanese than in Mandarin, the reverse of the situation with doctorates.

Although the most recent report on this was issued way back in 2016, recent trends in foreign language enrollments in U.S. postsecondary institutions (to be detailed in a later post) show a steep decline that may well be reflected in the number of people earning doctorates in Mandarin and Japanese in U.S. universities.

source: Report on the Survey of Earned Doctorates, 2013–14, MLA Office of Research, December 2016

further reading:

Taiwan completes its zhuyin fuhao stamp series

In March, Taiwan’s Chunghwa Post (Zhōnghuá Yóuzhèng / 中華郵政) issued new postage stamps commemorating Zhuyin Fuhao (註音符號) (aka bopomofo, bopo mofo, or bpmf). The postal service has released another three sheets of these stamps, finishing the series.

Full sheet of two blocks of "5 by 2 blocks of postage stamps of various colors, each highlighting a different zhuyin fuhao/bopomofo letter/symbol. Extra material on the sheet describes the stamps and gives tone marks.


Taiwan 2024 presidential campaign English slogans

Until ten years ago or so, the Democratic Progressive Party (DPP) was the Taiwan political party most likely to use English in its campaign material. But other parties have jumped on that bandwagon, even if that English is not necessarily very good.

This presidential campaign we have several examples of English slogans, with half of them based on the candidate’s name.

My previous post showed a poster for Terry Gou (Hanyu Pinyin: Guo Tai-ming) with the slogan of “GOOD TiMING.” (His Mandarin given name, “Tai-ming,” is largely homophonous with the English word “timing.”) The other day I came across a same-same but different poster, this latter one in Zhonghe.

The Zhonghe one, though, has the less successful variant English slogan of “GOOD TiMEING” (with an e).

large billboard for the Taiwan presidential campaign of Terry Gou, with the slogan of 'Good Timeing' (sic)

Gou’s campaign website currently has the e-less version, as does his recently released (and soon withdrawn) ill-advised video, so it would appear that the “TiMEING” version is older, as is the inclusion of Mandarin (改變 好時機 / gǎibiàn — hǎo shíjī / change — good opportunity). Yesterday I also saw the e-less version on the side of a bus.

FWIW, using English’s -ing ending with Mandarin has already been around for several election cycles.

The campaign for Ko Wen-je (Hanyu Pinyin: Ke Wen-zhe) is employing the vaguely positive-sounding but clunky English slogan of “Keep Promise”, which is meant to echo his nickname of “Ko P” (from Professor Ko). Ko’s own level of English is surely better than that, but he used it anyway.

The candidate whose personal command of English is strongest might be the Harvard-educated Lai Ching-te (Hanyu Pinyin: Lai Qing-de) of the DPP. His English slogan, however, does not evoke the sound of his name, likely because his family name of “Lai” sounds very much like the English word “lie.” Instead, he has “TEAM TAIWAN”, along with the related Mandarin of 挺台灣 / tǐng Táiwān. Ting (endure, stand) and team are phonetically similar though certainly not identical.

The remaining presidential candidate of note, Hou Yu-ih (侯友宜) of the Kuomintang, does not appear to have an English slogan. Incidentally, I have no idea how he came up with the romanization of his name. It doesn’t match any of the main romanization systems in Taiwan for Mandarin, nor is it an English-friendly ad hoc version. In Hanyu Pinyin, his name would be written Hou You-yi / Hóu Yǒu-yí.

I have no idea how good his English might be — not that it’s a job requirement. When I was introduced to him about five years ago, he didn’t bother to speak to me in any language beyond perhaps a cursory ni hao.

Terry who?

photo of a large poster on a building. It reads 'GT GOOD TiMING 郭台銘' and has a photo of Terry Gou against a blue and purple background

Terry Gou, the billionaire head of Foxconn, has been running an independent campaign for president of Taiwan. He doesn’t seem to be running this very well — but that’s not a romanization-related matter.

Anyway, I’ve been looking for an excuse to write about his name, and a photo in today’s news offers just that.

First, let’s get the biggest oddity out of the way: Why does Terry Gou misspell his own name?

His English name is “Terry Gou” (spelled as such). His Mandarin name, however, is Guō Tái-míng/ Guo Tai-ming / 郭台銘. Why is he a G-O-U and not a G-U-O (or, for that matter, not a K-U-O, the spelling most people in Taiwan with that surname use)?

Sorry, I have no answer to this. I’m just noting that it’s weird.

Both of his parents are mainlanders from Shanxi, in the north of China, so this wouldn’t be related to a Taiwanese pronunciation. No major romanization system in Taiwan for Mandarin uses G-O-U for this surname. And G-O-U doesn’t make sense as an ad-hoc spelling for G-U-O/K-U-O.


  • He just got tired of people mispronouncing his name (which correctly is pronounced a bit like English’s whoa with a g stuck in front of it) and decided that if they were going to do that, they’d do it on his terms. (In Mandarin G-O-U is pronounced much like the English word go.)
  • He thought “Gou” (go!) sounds like an appropriately dynamic name for a businessman.
  • Someone at the passport office made a typo that never got corrected.
  • Other.

Has anyone heard any stories about this?

“Good timing” and “GT,” on the other hand, are more transparent. Gou/Guo’s given name is “Tai-ming,” which is indeed pronounced much like the English word “timing.” Note too the typographic touch of using a lowercase i in “TiMING” to help indicate this is both English and not English. Nicely done. Now if only the campaign had worked a bit harder to get anyone to show up at his empty campaign building to sign the petition to put him on the ballot….

Also notable about this photo is the use of “Cing” on the streetsign at right for what would be written “Qing” in Hanyu Pinyin (as part of the name of Qīngnián Lù / Qingnian Road /青年路). The “C” indicates the presence of Tongyong Pinyin, which is standard in Kaohsiung.

Source: Guō Táimíng “Gāoxióng lián shǔ zǒngzhàn” qiāoqiāo kāizhāng gōngzuò rényuán bǐ lián shǔ mín zhòngduō (郭台銘「高雄連署總站」悄悄開張 工作人員比連署民眾多), Liberty Times, September 24, 2023

T-shirts with romanized Taiwanese

If you’re in Taiwan, make a trip to your local 50% Fifty Percent Píngjià Shíshàng (50% FIFTY PERCENT 平价时尚) (50 percent bargain-price fashion) and pick up one of their shirts of various Taiwanese foods, each of which is labeled in romanized Taiwanese. (Place name hashtags (e.g., #Yilan) are not included on the shirts.)

The only problem is that you may want to carry a magnifying glass with you, because the images and letters are tiny. (C’mon, people! When you want people to read something, size matters.)

This is the one I picked for myself: tshang-iû-piánn (in Mandarin: cōngyóubǐng / 蔥油餅 / 葱油饼). Those scallion pancakes are wonderful.

Advertising image of the graphic for a T-shirt that has a drawing of Taiwanese scallion pancake (congyoubing in Mandarin) and the text 'tshang-iu-piann' (partially obscured by a superimposed image of a T-shirt.

More images on the 50% Fifty Percent Facebook page.