I’d been working on a post about the cards and miniature magnets given away at Family Mart (Quánjiā / 全家) convenience stores with purchases of at least NT$75 (about US$2). But Jason at Wandering to Tamshui beat me to it yesterday with a post showing all of the cards, so I’ll keep this short.

These are particularly interesting because of the use of Taiwanese as well as several other languages, though everything here is labeled “Yingwen” (English). As Jason wrote, “That faint sound you hear is a thousand foreign English teachers slapping their foreheads in despair.”

The series, labeled Quánmín pīn Yīngwén (全民拼英文), is probably meant to counter rival 7-Eleven’s popular Hello Kitty button series. Although few take on Hello Kitty and live to tell the tale, I think the alphabet cards are doing fairly well.

Below is an example. On the left is the wrapper (pun not intended). Top right shows the front and back of the magnet that comes with this particular card. And at bottom right is the card itself. (I say card; but it’s really just glossy paper.)

Here MG is meant to stand for mai³ ke² sian¹ (as always, help with my spelling would be appreciated), which, despite the use of Chinese characters (嘜假仙), is Taiwanese, not Mandarin. Reading 嘜假仙 as Mandarin yields only nonsense. (So much for the “universality” and “ideographic” myths of Chinese characters.)

resources:

• Life on Mars, Wandering to Tamshui, April 20, 2006
• xīnzēng “Smilies” yī zǔ (新增”Smilies”一組), (animated GIFs of the entire series), March 30, 2006