Xinhua is reporting that beginning in March 2007 the names of businesses in China’s Zhejiang Province must use no Hanyu Pinyin or numerals (Arabic numerals, most likely) and must have at least two Chinese characters.
This is reportedly the first time a local Chinese government has made this regulation. (But see also 911 restaurant?!.) Since this is a new regulation, it seems likely that it was created to counter an emerging practice. I expect we’ll hear soon of a crackdown against English in names, too.
Míngnián 3 yuè qǐ, fánshì zài Zhèjiāng de qǐyè jiù bùnéng zài shǐyòng yóu Hànyǔ Pīnyīn Zìmǔ huò shùzì zǔchéng de shānghào le, ér bìxū gǎiyòng yóu liǎng ge yǐshàng Hànzì zǔchéng de shānghào míngchēng.
Jù liǎojiě, zhè shì guónèi shǒu bù guānyú qǐyè shānghào guǎnlǐ hé bǎohù de dìfāngxìng fǎguī.
source: Shānghào yòng Hànzì bù shǎoyú liǎng ge (商号用汉字不少于两个), Xinhua, via Héběi qīngnián bào (河北青年报), December 2, 2006
related reading: Chinese man forbidden to use letter ‘D’ for son’s name, Pinyin News, November 5, 2005