Popularity of the Chinese character TLD for Singapore Internet domains

For quite a few years Singapore has had several choices for those wishing to register Singapore-specific domain names, including .com.sg, .net.sg,, .org.sg, .edu.sg, .gov.sg, .per.sg, and just .sg.

Of those, .sg is a top-level domain (TLD), whereas .com.sg, .net.sg,, .org.sg, .edu.sg, .gov.sg, and .per.sg are second-level domains. This post is mainly concerned with TLDs; but when I’m giving totals I also include .com.sg, .net.sg,, .org.sg, .edu.sg, .gov.sg, and .per.sg but exclude specific domains such as groupon.sg. OK, now back to the post.

Although English is the dominant language of Singapore, it is but one of four official languages there, along with Mandarin, Malay, and Tamil, with Mandarin (along with other Sinitc languages) being the most common of the latter three. Some three-quarters of the city-state’s population is ethnic Chinese, and around half of that group speak Mandarin as the main language in their homes. In addition, for decades Singapore has promoted its campaign to Strike Hard Against Hoklo, Cantonese, and Other Languages that Your Government Says Are Puny and Insignificant Because They Have Only Tens of Millions of Speakers Apiece Speak Mandarin.

So you might think that four years ago, when Singapore introduced Singapore’s name in Chinese characters ('Singapore' (Xinjiapo) in Chinese characters) as a top-level Internet domain (TLD), many in that multilingual society might jump at the chance to pick up some domain names ending with “Singapore” in Chinese characters. (Oh, it hurts me to use images instead of real text there; but until I get the hack fixed, that’s what I’m stuck with.)

Let’s take a look at what happened when the gates opened.

In September 2011, the first month that dot-Xinjiapo (.'Singapore' (Xinjiapo) in Chinese characters) domains became available, a total of 86 were registered. That’s not much of a land rush. The next month and the month after that saw no new registrations. But, OK, maybe they had a sunrise period limiting things. What happened later?

In December 2011 the number jumped to 218. This figure grew over the year 2012 to an all-time high that October of … 247 domains using the .'Singapore' (Xinjiapo) in Chinese characters TLD. Just 247. During the same month, Singapore had 143,887 registered domains, meaning that at the high point those with the Chinese character TLD were less than one fifth of one percent of the total. Since then, the number has fallen to a mere 210, with the percentage dropping to less than one eighth of one percent of the total.

Let’s look at this over time:

A Google search for the .'Singapore' (Xinjiapo) in Chinese characters domains reveals that those domains are even less used than the already astonishingly low registration numbers might indicate.

results of a Google search for  .??? domains

So that’s a total of two active dot-Xinjiapo domains, one of which is for sale. In other words, basically there’s just one being used. Ouch. That’s about as close to utter insignificance as a Singapore TLD can get.

Indeed, the only sort of Singapore-related domain that is of even less interest to the netizens of Singapore is one within the dot-Cinkappur TLD, with Singapore written in the Tamil script: 'Singapore' as written in Tamil

Dot-Cinkappur (.'Singapore' as written in Tamil) domains have been available since December 2011, which is just a few months after the introduction of dot-Xinjiapo domains. The middle of 2015 saw the all-time record high in dot-Cinkappur domain registrations: sixteen. Since then the number has dropped to just fifteen.

A search on Google for dot-Cinkappur domains reveals zero active sites.

source: Registration Statistics, Singapore Network Information Centre (SGNIC), accessed October 27, 2015

See also: sg domain names in Chinese characters lag, Pinyin News, June 23, 2010.

3 thoughts on “Popularity of the Chinese character TLD for Singapore Internet domains

  1. I’ve never really seen the point of internationalized TLDs, especially for languages where most speakers will use the alphabet to enter the characters anyway, for example using pinyin. And even more so for a country such as Singapore, were most people can speak English. The internationalized version is effectively a longer suffix, if users have to type “xinjiapo” instead of “sg”, and short domains are usually more desirable.

    It would be interesting to see similar statistics for the Chinese internationalized TLD. Google gives about a million .”zhongguo” sites, versus 316 million .cn.

  2. Pingback: Popularity of Chinese character country code TLDs | Pinyin News

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